Marketing MSc, by distance learning, 2-2½ years

This is for you if... you want the flexibility of distance learning whilst gaining an advanced understanding of how markets work, increasing your effectiveness as a marketing professional or enabling you to continue on to further academic study or research.

Department
School of Business

Distance Learning Team
+44 (0)116 252 5649
ulsb.study@le.ac.uk

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Course description

Course description

This MSc in Marketing will increase your understanding of marketing theories and concepts whilst developing the skills you need to be a successful leader in a complex and dynamic global marketplace.

You will gain a deeper insight into marketing across a range of business contexts including the consumer, industrial, financial, service, profit and not-for-profit sectors.

The course will equip you with current and emerging theories that inform or comment upon the practices of marketing. It will challenge and develop your ability to critically evaluate and apply new marketing concepts and practices. By taking the MSc you will be learning in a stimulating and intellectually demanding environment, in which you will engage with academic literature, case studies, whilst reflecting on marketing issues within an international context.

This degree will develop your ability to analyse and evaluate problems and make sound strategic decisions in your professional role. The skills and knowledge gained during the course will enable you to develop your professional role or move into further study and academic work in this area.

Distance learning gives you the flexibility to fit your study around existing commitments and enhance your career prospects without having to leave employment.

If you have any questions about this course, join us for a live online chat with academic tutors and admissions staff.

Entry requirements

Entry requirements

  • A good second class honours degree from a British university, or its equivalent
  • Or a postgraduate diploma from a recognised institution
  • Or a relevant graduate level professional qualification alongside substantial relevant work experience

English Language Requirements

IELTS 6.5 (7.0 in writing preferred) or equivalent. If your first language is not English, you may need to provide evidence of your English language ability.

International Qualifications

Find your country in this list to check equivalent qualifications, scholarships and additional requirements.

Countries list

Fees and funding

Fees and funding

UK and EU Students

This is the total course fee. You will pay this fee wherever in the world you live.

Starting in August 2018, November 2018, February 2019 or May 2019

  • £9,285

Find out more about how to pay and scholarships and funding.

Did you know you can apply for a Government Postgraduate Loan? Find out if you’re eligible.

International Students

This is the total course fee. You will pay this fee wherever in the world you live.

Starting in August 2018, November 2018, February 2019 or May 2019

  • £9,285

Find out more about how to pay and scholarships and funding.

Careers and employability

Careers and employability

Our Business, Management and Human Resources courses have been developed with the professional in mind and offer many opportunities for career enhancement. Our courses are both intellectually stimulating and relevant to career needs, a fact endorsed by over 20,000 School of Business graduates from about 100 countries.

Studying for a distance learning qualification can help your career prospects – you will gain the deeper knowledge and high-end skills that will set you apart. Studying with us gives a clear signal to employers. It demonstrates that you have the spark, ambition and commitment to take your career to the next level. Your employer will also benefit directly from your newly acquired understanding and capabilities.

By taking the MSc in Marketing, you will acquire the latest academic and professional knowledge in the areas of marketing theory, consumer behaviour, market research, branding and communication, which will enhance your professional development and career prospects.

Our Career Development Service is here to support you – by email, phone or skype – with advice on interviews, CVs, work experience and more. From registration to Graduation and beyond, they are here to help you reach your professional goals.

Related courses

Related courses

Course structure

Core modules

Core modules

Plus a 15,000-word Dissertation

Modules shown represent choices available to current students. The range of modules available and the content of any individual module may change in future years.

Option modules

Option modules

Choose two option modules from:

  • Alternative Economies
  • Business to Business and Supply Chain Management
  • Employee Relations
  • International Finance and Globalisation
  • International Marketing
  • Knowledge Management
  • Leadership: Foundational and Critical Perspectives
  • Managing Information: Technology and Systems
  • Marketing of Services
  • Public Finance
  • Strategic Human Resource Management
  • Total Quality Management 

Modules shown represent choices available to current students. The range of modules available and the content of any individual module may change in future years.

Why Leicester?

Our wide range of option modules provide you with the flexibility to tailor your study around your interests.

We are a member of the Chartered Association of Business Schools and hold a Small Business Charter Award in recognition of our role in helping to kick-start British enterprise.

We have over 25 years’ experience of offering high quality distance learning courses. Our courses have been specifically designed to be studied at a distance, giving you the flexibility to study from any location within a structured and supportive framework.

Teaching and learning

Teaching

As a distance learning student you will receive support throughout the course from a group of dedicated academic mentors and module tutors.

You will use module study books - available in hard copy and electronically - and Blackboard, our virtual learning environment. This will give you online access to materials to support each module, discussions forums hosted by module tutors and chat rooms where you can network with fellow students.

You will be invited to attend our annual residential summer school held on campus at the University. This week-long programme of lectures, activities and workshops, takes place every July/August and is open to students on any of our distance learning postgraduate Management courses, at any point in their studies.

Assessment

You will be assessed at the end of each module either by an exam or written assignment which is usually between 3,000 to 4,000 words. Your final piece of work, the dissertation, is 15,000 words.

Exams are usually held in the UK on a Saturday (exam days in other countries may vary). Elsewhere, we offer one exam centre free of charge in each country. If you do not live close to the designated exam centre then we can arrange for you to take the exam in a local city for a nominal administrative charge.

Distance Learning

Online learning is an important feature of this course, therefore it is essential that you have reliable, regular access to the internet (preferably with a broadband connection) in order to participate.

As a distance learning student, you will have access to the University Library's electronic service, the Leicester Digital Library, which includes a large number of e-journals and e-books.

If you live close to Leicester you can, of course, visit the Library in person. For UK-based students who wish to use other libraries, we can issue you with a card which allows you to do so. This is a national scheme which allows distance learning students to borrow material from up to three other participating libraries.

Key dates

Start date: 1 November 2018
Application deadline for November 2018 start: 2 October 2018

Start date: 1 February 2019
Application deadline for February 2019 start: 3 January 2019

Start date: 1 May 2019
Application deadline for May 2019: April 2019

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Course Qualification Duration Start Dates Availability
Course Marketing Qualification MSc Duration 2-2½ years, by distance learning Start Dates February, May, August and November each year Availability Apply Now