Marketing for the Creative Industries MSc, 1 year, full-time

Course information

UK/EU fee £8,190

International fee £18,935

Taught by School of Business

Admissions enquiries
+44 (0)116 252 5382
pgadmissions@le.ac.uk

Course enquiries
+44 (0)116 252 2041
ulsb@le.ac.uk

School of Business website

This is for you if... you are interested in marketing for the creative industries that support and manage artistic endeavours or you already work within a creative organisation.

Course description

Course description

Due to the ongoing impact of the global pandemic we have had to evaluate all of our courses to ensure that we adhere to Government guidelines to protect the health and wellbeing of our staff and students. This means that as we work through these changes the modules, delivery methods and assessments shown, including those shown for future years, are subject to change.

Our innovative MSc Marketing for the Creative Industries will offer an insight into marketing in the context of the creative industries, relating to organisations that focus on creative areas such as art, fashion, music, film, graphic design, dramatic arts and digital design. You will be taught by lecturers who have worked and published in the field of cultural and creative marketing and the course reflects contemporary developments in research and practice in marketing in creative organisations.

Connections will also be made with the research and industry community in creative and cultural field, via visiting speakers and live projects.

The course content reflects a growing trend towards a synergy between the arts and marketing in businesses, particularly in the UK. In addition to studying traditional and digital marketing theory and practice, you will learn the importance of social and environmental sustainability for businesses. You will gain teamwork, planning and organisation skills to prepare you for roles in organisations within the creative industries in both the public and private sector. You will also develop analytical skills to help interpret marketing theory in the context of the creative industries, enabling you to undertake projects as marketing consultants and advisors, through live projects with practitioners from both local and national organisations.

Download a prospectus (PDF, 1.2MB)

Entry requirements

Entry requirements

A good UK honours degree or its equivalent; or a postgraduate diploma from a recognised institution; or a relevant graduate level professional qualification.

English Language Requirements

IELTS 6.5 or equivalent. If your first language is not English, you may need to provide evidence of your English language ability. If you do not yet meet our requirements, our English Language Teaching Unit (ELTU) offers a range of courses to help you to improve your English to the necessary standard.

International Qualifications

Find your country in this list to check equivalent qualifications, scholarships and additional requirements.

Countries List

Fees and funding

Fees and funding

UK and EU Students

This is the total course fee.

Starting in September 2020 or January 2021

  • MSc: £8,195

Find out more about scholarships and funding.

Did you know you can apply for a Government Postgraduate Loan? Find out if you're eligible.

International Students

This is the total course fee.

Starting in September 2020 or January 2021

  • MSc: £18,935

You will need to pay a deposit of £2,000 to secure your place. This will be subtracted from your total tuition fee.

University of Leicester School of Business Postgraduate Scholarship Scheme

Scholarships of up to £2,000 are available to students from India and certain Asian, African and Middle East countries.

Find out more about scholarships and funding.

Careers and employability

Careers and employability

Our Business, Management and Human Resource courses have been developed with the professional in mind and offer many opportunities for career enhancement. Our courses are both intellectually stimulating and relevant to career needs, a fact endorsed by over 20,000 School of Business graduates from about 100 countries.

By taking the MSc Marketing for the Creative Industries, you will acquire academic and professional knowledge in the areas of marketing, consumer behaviour, marketing research, innovation, branding and communications, which will enhance your professional development and career prospects.

Our Career Development Service is here to support you, with advice on interviews, CVs, work experience, volunteering and more. From Freshers’ Week to Graduation and beyond, they are here to help you reach your professional goals.

Related courses

Related courses

Marketing

MSc, full-time

International Marketing

MSc, full-time

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Course structure

Semester 1

Semester 1

Modules shown represent choices available to current students. The range of modules available and the content of any individual module may change in future years.

Semester 2

Semester 2

Modules shown represent choices available to current students. The range of modules available and the content of any individual module may change in future years.

Why Leicester?

Teaching and learning

You will be taught through a mixture of methods, including seminars, lectures, group work, case study analysis and guided reading.

You will be assigned a personal tutor who has a pastoral role and can offer support and advice.

Additionally you will benefit from workshops, visiting speakers and industry visits. There is the option of field-work sessions carried out locally and in at least one other city chosen each year.

Your work will be assessed through assignments and examinations, plus a dissertation.

Apply now

Course Qualification Duration Start Dates Availability
Course Marketing for the Creative Industries Qualification MSc Duration 1 year full-time Start Dates September each year, January 2021 Availability Apply Now