Marketing for Places and Tourism

MSc, 1 year, full-time

This is for you if... you want to understand and manage the ways in which nations, regions and cities compete for the attention of tourists, investors and residents.

Course Description

Place marketing is one of the most novel and fastest growing fields of marketing practice. Our MSc Marketing for Places and Tourism is the first of its kind in Europe. It offers insights into place marketing and management with a focus on tourism management, destination marketing and planning.

This will course will answer questions such as:

  • Why do cities, regions, nations and other places succeed when others fail?
  • Who and what are the people and processes that support an attractive, famous and profitable place?
  • How should places and regions be promoted in order to increase economic development and brand value?

You will also have the opportunity to undertake a group project in the form of a field trip to the host city of a major place marketing event.

Key Facts
Start date
September each year
School of Business

Postgraduate Admissions Team
+44 (0)116 252 5382

School of Business website

Why Leicester?

We are a member of the Chartered Association of Business Schools, and hold a Small Chartered Business Award in recognition of our role in helping to kick-start British enterprise.

Our multi-disciplinary approach to management draws on anthropology, cultural studies, economics, sociology, politics and psychology – as well as traditional management theories.

We are a proud signatory to PRME – the Principles for Responsible Management Education, organised by the United Nations and business schools worldwide.

Course Structure

Semester 1

Semester 1

In semester one, you will cover the principles of marketing theory and practice, establishing a solid base for marketing application and addressing issues in contemporary marketing. You will also look at marketing as applied to cities, regions and nations, developing an appreciation for the concepts that are essential for effective place and tourism marketing implementation.

  • Principles of Marketing

  • Marketing Places: Tourism and Beyond


Modules shown represent choices available to current students. The range of modules available and the content of any individual module may change in future years.

Semester 2

Semester 2

In semester two you will focus on marketing research practices and methods in preparation for your dissertation. Your second core module will allow you to gain a practical appreciation of several approaches towards place marketing.

  • Research Methods for Marketing

  • Strategies for Place Marketing

Plus a 15,000 word dissertation 

Modules shown represent choices available to current students. The range of modules available and the content of any individual module may change in future years.

Teaching and Assessment

You will be taught through a mixture of methods, including seminars, lectures, group work, case study analysis and guided reading. You will also benefit from workshops, visiting speakers and industry visits.

You will be assigned a personal tutor who has a pastoral role and can offer support and advice.

Your work will be assessed through assignments and examinations, plus a 15,000-word dissertation.

Entry Requirements

A good UK honours degree or its equivalent; or a postgraduate diploma from a recognised institution; or a relevant graduate level professional qualification.

English Language Requirements

IELTS 6.5 or equivalent. If your first language is not English, you may need to provide evidence of your English language ability. If you do not yet meet our requirements, our English Language Teaching Unit (ELTU) offers a range of courses to help you to improve your English to the necessary standard.

International Qualifications

Find your country in this list to check equivalent qualifications, scholarships and additional requirements.

Countries List

Fees and Funding

Career Opportunities

Our Business, Management and Human Resource courses have been developed with the professional in mind and offer many opportunities for career enhancement. Our courses are both intellectually stimulating and relevant to career needs, a fact endorsed by over 20,000 School of Business graduates from about 100 countries.

Our MSc Marketing for Places and Tourism is aimed at students who would like to work in tourism and marketing. Graduates who wish to set up their own consultancy business in this field or work within the public sector in managerial capacity will also find this course appealing.


Our Career Development Service is here to support you, with advice on interviews, CVs, work experience, volunteering and more. From Freshers’ Week to Graduation and beyond, they are here to help you reach your professional goals.

Course Qualification Duration Start Dates Availability
Marketing for Places and Tourism MSc 1 year full-time September each year Apply Now
Marketing for Places and Tourism
1 year full-time
Start Dates
September each year

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