Major in Marketing BA, 3-4 years

Start date:

2018
2019

This is for you if... you are fascinated by the way society is organised, in particular, the ways human beings relate to one another, and the ways in which marketing and consumption of brands, products, services, experiences and places play a fundamental role in our daily lives.

UCAS code
N501

Admissions enquiries
+44 (0)116 252 5281
cssadmissions@le.ac.uk

Course enquiries
+44 (0)116 252 2041
ulsb@le.ac.uk

School of Business website

Course description

Course description

If you choose Marketing as your Major you will gain in-depth knowledge of how the dynamics of markets and practices of marketing impact upon all our lives.

Your major will prepare you to engage with cutting-edge research within the marketing literature and provide you with skills for an analytical appreciation of business-to-business, services and international context of marketing management.

You will be inspired to question, in critical and practical ways, the ethical and social responsibilities of the organisations that affect all our lives whether as consumers, marketing managers, or simply as citizens.

Entry requirements

Entry requirements

  • A/AS-levels: ABB. All subjects accepted. Two AS-levels may be considered in place of one A-level.
  • EPQ with A-levels: BBB + EPQ at grade B.
  • GCSE: Maths and English Language at grade C (4).
  • Access to HE Diploma: Pass relevant diploma with 45 credits at Level 3, including 30 credits at Distinction.
  • International Baccalaureate: Pass Diploma with 30 points overall with a minimum of 16 points at higher level.  Minimum of grade 4 in SL Maths, grade 3 in HL Maths or grade 5 in SL Maths Studies if not held at GCSE.
  • BTEC Nationals: Full Diploma with DDM, Diploma in Business preferred.

Other national and international qualifications considered.

If you do not meet the entry requirements for this course, you can apply for either the International Year One or the International Foundation Year run by our dedicated International Study Centre. The ISC provides academic and English language support to help you progress to your chosen undergraduate degree at the University of Leicester.

Second Year Entry may be possible with suitable qualifications.

Selection Process

When considering your application, we will look for evidence that you will be able to fulfil the objectives of the course and achieve the standards required. We will take into account a range of factors including previous exam results.

Applicants are not normally interviewed. If you receive an offer you will be invited to visit the School of Business.

English Language Requirements

IELTS 6.5 or equivalent. If your first language is not English, you may need to provide evidence of your English language ability. If you do not yet meet our requirements, our English Language Teaching Unit (ELTU) offers a range of courses to help you to improve your English to the necessary standard.

Fees and funding

Fees and funding

UK and EU Students

Starting in 2019

  • £9,250 in your first year. Tuition fees are subject to government regulations and may change in future years
  • Year Abroad: your fee will be £1,250 for that year
  • Year in Industry: your fee will be 15% of the full-time tuition fee that applies in that year

Find out more about scholarships and funding.

International Students

Starting in 2019

Tuition fees for 2019/20 are yet to be confirmed.

As an indication of what you might pay, the fees for students who started in 2018/19 were:

  • £15,980 per year
  • Year Abroad: £3,995, which is 25% of the full-time tuition fee
  • Year in Industry: £2,397, which is 15% of the full-time tuition fee

Find out more about scholarships and funding.

Careers and employability

Careers and employability

Alongside your academic work we recognise that it is also important that you gain experience and develop your skills. The School’s dedicated in-house Career Development Manager works closely with the University’s Career Development Service to make sure you get support to achieve your aspirations.

Whether you want to make a difference in the voluntary sector, start your own business or reach the top in an organisation, there are specially designed programmes and activities here at Leicester that can support you in the getting the right skills, experiences and exposure you need.

Our Career Development Service is here to support you, with advice on interviews, CVs, work experience, volunteering, and more. From Freshers’ Week to Graduation and beyond, they are here to help you reach your professional goals.

Related courses

Related courses

Course structure

Year 1

Year 1

Modules

Modules shown represent choices available to current students. The range of modules available and the content of any individual module may change in future years.

Year 2

Year 2

Modules

Modules shown represent choices available to current students. The range of modules available and the content of any individual module may change in future years.

Year Abroad or Placement Year (optional)

Year Abroad or Placement Year (optional)

You have the option of spending a year studying abroad at one of our partner institutions or working in an industrial placement. Alternatively, you can opt to continue studying at the University and complete your degree in three years.

Placement Year

A placement year is a fantastic opportunity to gain experience of a working environment within the sector of your choice. It is normally a paid position, more than offsetting the additional cost of your extra year.

Eligibility is dependent on your academic performance in Years 1 and 2. If you are accepted onto the programme you will be responsible for securing your own placement, with support from the School. Please note that being accepted onto the programme does not guarantee you a placement.

During your placement year you will be supported by the School of Business Placement Team. This will include communication with you and your manager and a visit to your place of work. You will also undertake written work to capture your learning from the placement experience which will include reflection on your personal and professional development and your academic understanding. This work will be assessed to allow you to gain recognition for your placement year.

Your placement effectively begins in Year 1 when you will be introduced to various opportunities to develop your skills, your understanding and experience. In Year 2 you will be supported through guided sessions, such as:

  • Introduction to the placement year scheme
  • Researching placement opportunities
  • Making successful applications
  • Effective interview techniques
  • Preparing for my placement

A placement year is an excellent opportunity to learn more about the types of professions you can choose after you graduate, and can also point you towards postgraduate studies that may help you on the path to your chosen career.

Year Abroad

If you want to, you can spend your third year studying abroad at one of our partner institutions. Eligibility is dependent on your academic performance in Years 1 and 2. Alternatively, you can opt to continue studying at the University and complete your degree in three years.

Studying abroad is not just for people who are interested in travelling and meeting new people. It is about acquiring life skills that are becoming increasingly significant for a wide range of jobs in our modern globalised society. Whether you go on to work in the private sector, the state sector, a non-governmental organisation or become self-employed you will find the experience invaluable. Find out more from our International Office.

Please note that a year spent abroad still incurs a tuition fee, but this is much lower than for a normal year at Leicester. See our Fees and Funding section for details.

The School of Business has links with European universities, administered through the European Erasmus scheme. If you are eligible for a loan from Student Finance you can apply for a travel grant from them. During your second year at Leicester you will receive appropriate language training.

  • For the latest information on the future of the Erasmus scheme at UK universities please see our Brexit microsite.

We have links with the following universities:

Modules shown represent choices available to current students. The range of modules available and the content of any individual module may change in future years.

Year 3

Year 3

Core modules

Option modules

Choose two option modules from:

Plus choose two option modules from:

Modules shown represent choices available to current students. The range of modules available and the content of any individual module may change in future years.

Why Leicester?

Our multi-disciplinary approach to management draws on anthropology, cultural studies, economics, sociology, politics and psychology – as well as traditional management theories.

Throughout the programme there is an emphasis on the demands of employers for critical and analytical problem-solving skills that you will require to keep pace with rapid changes in the workplace.

We are a member of the Chartered Association of Business Schools and hold a Small Business Charter Award in recognition of our role in helping to kick-start British enterprise.

You will have the opportunity to gain a global outlook and real-world experience through our year abroad and year in industry opportunities.

Teaching and learning

A variety of teaching methods are used with the aim of creating a stimulating environment in which you are encouraged to develop your learning skills and to actively participate in the learning process.

Assessment varies from one module to another and ranges from a mixture of coursework and examination in some modules, to others that are 100% coursework or project-based.

Apply now

Course Qualification Duration UCAS Code Availability
Course Major in Marketing Qualification BA Duration 3 years, full-time UCAS Code N501 Availability Apply Now
Course Major in Marketing with a year abroad Qualification BA Duration 4 years, full-time UCAS Code N501 Availability Apply Now
Course Major in Marketing with a year in industry Qualification BA Duration 4 years, full-time UCAS Code N501 Availability Apply Now