You will be taught through a mixture of methods, including seminars, lectures, group work, case study analysis and guided reading.
You will debate on a key issue in international marketing practice during the first term, and produce real international marketing strategy plans in the second term. Throughout this process, you will work with others in professional teams. The decision-making skills learned through these projects, and throughout the course, have excellent applicability to real-life in an intercultural marketing organisation.
You will be assigned a personal tutor who has a pastoral role and can offer support and advice.
Your work will be assessed through assignments and examinations, plus a 15,000-word dissertation.