International Marketing MSc, 1 year, full-time

This is for you if... you are interested in contemporary international marketing, and are enthusiastic about working in any inter-cultural context.

Start date
September each year
Department
School of Business

Postgraduate Admissions Team
+44 (0)116 252 5382
pgadmissions@le.ac.uk

School of Business website

Course description

Course description

The MSc in International Marketing provides a specialised education in the international and intercultural aspects of marketing. It offers an excellent primer on the subject for students interested in the challenges of conducting business in an increasingly globalised world. The course equips you with a thorough, general preparation in international marketing strategy, and a unique offering of a rigorous introduction to the history, ethics, and politics of international marketing practice. This in turn, will inform your understanding of how international business is conducted at present, and is likely to change in the future. Ultimately, the course questions the idea that contemporary marketers ever work in a 'closed cultural context', and thus makes a strong case for the importance of an intercultural approach for all types of business.

The modules offered will provide you with a comprehensive introduction to the subject and on advanced matters of strategy and communications in intercultural contexts. You will have the opportunity to develop international marketing plans for existing firms in developed and emerging market contexts.

The course will equip you with the knowledge and competencies to critically engage with theories and practices of international marketing firms, as well transferable skills including communication, problem-solving, team-working, and the ability to conduct independent research.

Entry requirements

Entry requirements

A good UK honours degree or its equivalent; or a postgraduate diploma from a recognised institution; or a relevant graduate level professional qualification.

English Language Requirements

IELTS 6.5 or equivalent. If your first language is not English, you may need to provide evidence of your English language ability. If you do not yet meet our requirements, our English Language Teaching Unit (ELTU) offers a range of courses to help you to improve your English to the necessary standard.

International Qualifications

Find your country in this list to check equivalent qualifications, scholarships and additional requirements.

Countries List

Fees and funding

Fees and funding

UK and EU Students

This is the total course fee.

Starting in September 2018

  • £7,835

Starting in September 2019

  • Tuition fees for 2019/20 are yet to be confirmed

Find out more about scholarships and funding.

You could be eligible for a School of Business Postgraduate scholarship.

Did you know you can apply for a Government Postgraduate Loan? Find out if you're eligible.

International Students

This is the total course fee.

Starting in September 2018

  • £17,340

Starting in September 2019

  • Tuition fees for 2019/20 are yet to be confirmed

Find out more about scholarships and funding.

You could be eligible for a School of Business Postgraduate scholarship.

Careers and employability

Careers and employability

Our Business, Management and Human Resource courses have been developed with the professional in mind and offer many opportunities for career enhancement. Our courses are both intellectually stimulating and relevant to career needs, a fact endorsed by over 20,000 School of Business graduates from about 100 countries.

Our MSc International Marketing's emphasis on general principles that can be flexibly applied provides an excellent preparation for students from any part of the world, interested in working in any international or cross-cultural context.

Our Career Development Service is here to support you, with advice on interviews, CVs, work experience, volunteering and more. From Freshers’ Week to Graduation and beyond, they are here to help you reach your professional goals.

Related courses

Related courses

Marketing

MSc, full-time

International Management

MSc, full-time

Management

MSc, full-time

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Course structure

Semester 1

Semester 1

In semester one, you will cover the principles of marketing theory and practice, establishing a solid base for marketing application and addressing issues in contemporary marketing. You will also look at traditional and contemporary motivations for internationalising business, and the different commercial forms and strategies that result from this.

  • Principles of Marketing
  • Ethical Foundations of International Marketing

As part of the University of Leicester’s commitment to being a leading academic institution, we regularly review and update our degrees and modules to ensure that they reflect the most up-to-date research, knowledge, ideas and teaching practices, as well as student feedback. We also have to take into account the availability of key teaching staff. If there are major changes to the course that you have applied for, we will contact you as soon as possible to ensure that any disruption to your studies is minimised.

Semester 2

Semester 2

In semester two, you will focus on marketing research practices and methods in preparation for your dissertation.  Your second core module will involve active engagement with industry and the development of international marketing plans.

  • Research Methods for Marketing
  • Strategies for International Marketing

Plus a 15,000-word dissertation

As part of the University of Leicester’s commitment to being a leading academic institution, we regularly review and update our degrees and modules to ensure that they reflect the most up-to-date research, knowledge, ideas and teaching practices, as well as student feedback. We also have to take into account the availability of key teaching staff. If there are major changes to the course that you have applied for, we will contact you as soon as possible to ensure that any disruption to your studies is minimised.

Why Leicester?

Our multi-disciplinary approach to management draws on anthropology, cultural studies, economics, sociology, politics and psychology – as well as traditional management theories.

We are a member of the Chartered Association of Business Schools and hold a Small Business Charter Award in recognition of our role in helping to kick-start British enterprise.

We are a proud signatory to PRME – the Principles for Responsible Management Education, organised by the United Nations and business schools worldwide.

Teaching and learning

You will be taught through a mixture of methods, including seminars, lectures, group work, case study analysis and guided reading.

You will debate on a key issue in international marketing practice during the first term, and produce real international marketing strategy plans in the second term.  Throughout this process, you will work with others in professional teams. The decision-making skills learned through these projects, and throughout the course, have excellent applicability to real-life in an intercultural marketing organisation.

You will be assigned a personal tutor who has a pastoral role and can offer support and advice.

Your work will be assessed through assignments and examinations, plus a 15,000-word dissertation.

Apply now

Course Qualification Duration Start Dates Availability
Course International Marketing Qualification MSc Duration 1 year full-time Start Dates September each year Availability Apply Now