Launch yourself

The University has launched its first major brand and recruitment campaign. 

The space themed brand campaign celebrates the University’s campus based space research centre and their reputation in space technology, showing potential students Leicester really is the place to launch yourself into your future. 

The campaign features this week on TV, cinema, social media and national press. It will run over the next 6 weeks.

Speaking ahead of its launch, Georgina Kelly, Group Marketing Director said: “This campaign proposition elevates the University with a strong metaphor, which reflects our expertise and strengths and is also easily understood and is brilliantly executed.”

The work has been created by academic and professional service staff, together with TBWA\Manchester, using students and staff in dozens of locations across our campus in a whirlwind two day shoot.

Scene-by-scene

See a scene-by-scene breakdown

See the scene-by-scene breakdown

Behind the scenes

Take a look behind the scenes

Watch the video now