We Are What We Buy: Consumption, Self and Identity

Module code: SY1019

By studying this module you'll gain an awareness and understanding of the links between consumption, representation, identity, culture and power in a transnational frame. You’ll look at the ways that contemporary social issues are represented along axes of social division such as gender, race, class, sexuality, nation, age, ability and culture.

Throughout the course you’ll gain a thorough knowledge of key theoretical and methodological approaches to the study of consumption and identity, as well as an ability to apply theories and methods to the critical analysis of representations with reference to specific socio-cultural themes, sites and texts.

Learning

  • 20 hours of lectures
  • 9 hours of seminars
  • 121 hours of guided independent study

Assessment

  • Case study/Essay, 3,000 words (100%)