Audience and Reception

Module code: MS7507

Module co-ordinator: Dr Vincent Campbell

Module Outline

The audiences module presents a critical account and discussion of the significance of different ways of thinking about media influence, media use and patterns of media consumption. It examines the relationship between theory and research design and the influence of the different research approaches on the provision of education about the media.

Teaching and Learning Methods

Module unit exercises, independent research, written module guides and tutor input including feedback on assignments.


  • Written assignment, 2,000-3,000 words (100%)