Analysing Communication Processes

Module code: MS2002
Module co-ordinator: Anders Hansen

Module Outline

In this module you will be introduced to - and critically examine - the key research methods, tools, and approaches for the analysis of all aspects of media and communication processes.

We will look at the main strengths and limitations of different methods and approaches to the analysis of media content, media institutions, the production of media content, and media audiences. You will also be introduced to the theoretical context and appropriate uses of different methods, and to the main steps involved in applying the various approaches.

The module also includes practical exercises in the use of computers for the management, handling, and analysis of communication research data and for searching, identifying and retrieving information. Working in groups, you will design, carry out and report on a research project on the analysis of media and communication content.

Topics covered

  • Communications research: research planning and design
  • Content analysis
  • Semiotics
  • Discourse and framing analysis
  • Survey analysis and questionnaire design
  • Using computers in communication research
  • Studying the internet
  • Focus group interviewing
  • Ethnography and participant observation
  • Analysis of visual communication


  • 11 hours of lectures
  • 22 hours of seminars
  • 2 hours of project supervision
  • 165 hours of guided independent study


  • Group research report, 3,500 words (40%)
  • Exam, 2 hours (50%)
  • Individual reflective report, 800 words (10%)