Marketing, Design and Operations

Module code: MN7201

Module co-ordinator: Professor Mike Saren 

Module Outline

In the long run, marketing success or failure is determined by the ability of the organisation to deliver value to customers and achieve sustainable competitive advantage in those sectors and markets in which it chooses to compete. The tools of analysis which explain and inform such marketing design and operational decisions are the core subjects of this module.


  • 30 one-hour lectures
  • 20 one-hour seminars


  • Exam, two hours (70%)
  • Group coursework (30%)