Marketing Strategy and Innovation

Module code: MN7013

This module will enhance your understanding around the concepts of marketing stategy and innovation, both within Business to Business (B2B) and Business to Consumers (B2C) contexts. Around the broader themes of strategy and innovation, we will examine supply chain management, strategic marketing planning, product innovation, enterpreneurship and digital marketing strategy. We will also look at marketing strategies and innovation used in supply chains, consumer and digital markets.


  • 38 hours of lectures
  • 6 hours of seminars
  • 4 hours of workshops
  • 252 hours of independent study


  • Essay, 3,000 words (50%)
  • Group report (2,500 words) and assessed presentation (50%)