Marketing Strategy and Innovation

Module code: MN7013

This module will enhance your understanding of marketing strategy and innovation, both within Business to Business (B2B) and Business to Consumer (B2C) contexts.

The module focuses on the broader themes of strategy and innovation, where you'll examine supply chain management, strategic marketing planning, product innovation, entrepreneurship and digital marketing strategy. You'll also look at marketing strategies and innovation used in supply chains, as well as consumer and digital markets.


  • 38 hours of lectures
  • 6 hours of seminars
  • 4 hours of workshops
  • 252 hours of independent study


  • Essay, 3,000 words (50%)
  • Group report (2,500 words) and assessed presentation (50%)